One food tradition.
Kept practical.
A 1,300-year-old idea, a mountain growing region, and a simple test for every product: would we eat it on an ordinary Tuesday?
The old text does not ask us to sell a cure. It asks us to notice what people eat every day.
Sun Simiao, the physician associated with the Qianjin Yaofang, placed food before medicine: first understand the daily pattern, then use food, and turn to medicine when food is not enough.
We take that as a design brief, not a health claim. Our products are conventional foods. They are not intended to diagnose, treat, cure or prevent any disease. What we can do is make the ingredients clear, the process repeatable and the daily ritual easy enough to keep.
The mountain matters too. The Qinling range is the climatic boundary between north and south China. Cool nights, long sunlight and slow growth give aromatic roots and fruit a different texture. We work with that rhythm rather than forcing it into a factory calendar.
What we can document, we date.
No invented origins. No borrowed milestones.
The Qianjin Yaofang is completed
Sun Simiao sets out a practical view of food and daily conduct, with food placed before medicine.
Formula work begins
The team starts testing traditional food combinations against real kitchen use, taste and shelf-life constraints.
First food product
A herb-based food product is introduced in China under conventional-food standards.
Service model takes shape
Product guidance, practitioner training and local tasting sessions are connected into one operating model.
Powder range expands
Convenient formats move the range beyond jars and into everyday breakfast and evening routines.
International site and tasting network
The overseas storefront, wholesale programme and practitioner network begin their phased launch.
A mountain is not a brand story. It is an operating constraint.
Different plots, harvest dates and weather produce different material. The record has to follow the lot.
Sixty thousand mu
is not sixty thousand stories.
Our own cultivation area is more than 60,000 mu, approximately 4,000 hectares. A separate expansion plan targets 500,000 mu. Those are two different numbers and we keep them separate.
Some materials also come from partner and demonstration plots. They are labelled as partner-sourced, not blended into an “own farm” claim. Where a lot cannot yet be traced, the field stays marked as pending rather than being filled with an estimate.
Three rules that survive a redesign.
The daily habit
A product only earns a place if it fits a real morning, afternoon or evening. We remove anything that needs a perfect week.
The format
Traditional food can be slow-cooked paste, a tea bag or a fine powder. Convenience is not a compromise if the ingredient and process remain legible.
The miracle claim
No disease claims, no fear-selling, no imaginary certification. Food is allowed to be good food without pretending to be medicine.
See what goes into the jar before you see the price.
The ingredient page separates own cultivation, partner sourcing and pending documentation. The science page explains what is measured and what is not yet published.